The capital of Embu County and the former Eastern province headquarters, Embu is a large and largely metropolitan area. The county borders Kirinyaga to the west, Kitui to the east, Tharaka Nithi to the north, Machakos to the south. It has five administrative sub-counties: Embu North, Embu West, Embu East, Mbeere South and Elianda. According to the 2019 Kenya Population and Housing Census the population is 608,599 with a population density of 220/km2.

